Final Products

Documentary:

Radio Trailer:

Print Advert:

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our documentary and ancillary texts use the codes and conventions, at the start of the project we ensured that we were well aware of what these were for each media product. As we wanted our products to be professional we did not challenge the conventions.

I created a prezi to display the codes and convention used on the print advert and the radio trailer:

Question 2: How effective is the combination of your main products and ancillary texts?

This video describes how effective the combination of my main products and ancillary products are together. It looks at how my group and I ensured there was coherence throughout the production.

Question 3: What have you learnt from your audience feedback?

At the time of our focus group, I filmed the participants watching and filling in questionnaires:

I chose somebody from my target audience to ask a few questions about the project:

Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?

Throughout the production of our three products, we used many different technologies to construct and research, to plan and to evaluate.
The research was mainly done using the internet, search engines such as Google were of great help in finding a variety of content ideas. Software such as Microsoft Word and Excel were also helpful in our research as we created questionnaires.
The construction of our products were mainly done on Photoshop and Premiere Pro.
I used a variety of technologies to evaluate my project, I used the Microsoft package as well as online presentation sites. I also created my own movies with Windows Movie Maker.

The audio below explains how I used technologies to evaluate the project:

Photographs and Screengrabs of Print Advert

We took a selection of images to choose from for the main image of our print advert:

Whilst editing and producing our print advert, we took screen grabs to show what we had done:
After we had sectioned her face into four, we changed the gamma and the exposure to give her face different shades.

We then hid the main image so we could make the background. We changed the layer style to make it look like the UV rays off a sun bed.

To add a glow around the girl in the main , we simply added a glow effect around her. This links with the topic of our documentary and also our slogan.

Using the text tool, we added the slogan, title, date and time of the showing. WE changed the slogan so that the font was larger than the rest as this is conventional.

A new layer was made and the image of the Channel 4 logo was placed to the side.

Print Advert Planning

Slogan: How far would you glow?
Scheduling: Monday 5th December at 8:30 pm
Logo: Channel 4, positioned to the right

Main image ideas:
1. Four different people with different skin colours, going down in gradient.
2. Mixing two faces, one being pale and the other being tanned.
3. Mixing one person face, having some strips tanned and the rest pale.
4. Using one face, splitting it in four and having them increase in tan gradually.

To help decide we created a few mock-ups to see which loked most professional at the same time as giving an overview of the documentary:

 

We decided to go with our fourth idea which when designed on Photoshop should be set out as in the draft:

Codes and Conventions of Print Adverts

In our lesson today, we discussed in groups the possible codes and conventions of print adverts. We then developed a set:
- Main image is strong and anchors the narrative.
- The central image sums up the narrative.
- The Channel 4 logo is always on the right hand side and is also 3D.
- The colours use are the same on the text and the image.
- There are 3 main colours used: black, red and white.
- The title always has a block around it.
- The schedule is also placed with the title, and sometimes have a positioning statement.
- Such adverts are published more in lower class newspapers.
- Adverts can be both landscape or portrait.
- Text is kept to a minimum to avoid boredom.
- They have catchy slogans that link to thew documentary.
- The advert as a whole shows an insight of what the documentary is about.

Editing Radio Trailer

To edit our trailer, we used Premier Pro. We combined a music bed, parts of documentary and also recorded a script for ou trailer. The main focus whilst editing our radio trailer was to ensure that the volume of each section suited the tone.

Radio Advert Script

Music Bed: What Makes You Beautiful (instrumental)
Voiceover: Mr Bottom
Key:

(.) – Short pause

(1.0) – Longer Pause
_____ - Emphasis

“How far would you go for that bronzed body?

Mrs Battle: Your value is in your looks, and celebrities look good

“With an average of 35 Million holidays means people are browner for longer”

Vicki: Famous people have all got brown golden skin and they see that as a fashion

“But with holiday prices on the rise again, people are turning to other methods to achieve the perfect celeb tan (.)

Vox Pops: “I prefer the pale one, it looks more natural...the brown one where she’s got some colour in her face”

“Between salons and self tan (.) even your average person can glow like a celeb”

Lana: You never really see them pale; they all have good glamorous tans.

“A journey into the world of tanning (1.0) and how important it’s become (.)”

“How far would you glow?”

“Tantalising (1.0) Monday 5^th December (.) 8:30 (.) Channel 4”

Codes and Conventions of Radio Adverts

Today we listened to four different radio adverts adverts and discussed their features in our groups. We then came together as a class to discuss the features and developed a set of codes and conventions which are:
- The music bed relates to the topic.
- Backing music should not take the attention away from the voice over.
- Extracts of the documentary being advertised can be used in the adverts.
- Sound effects link to narrative.
- Narrator and voice over are used.
- Voice over used is the same as the one used in the documentary.
- Voice overs inter-cut throughout the advert and give a hint of what the documentary is about.
- The advert lasts between 30 to 40 seconds.
- The beginning must be clear and exciting to grab audience's attention.
- Ending of advert is always the scheduling and is in a different voice.
- Advert is to intrigue audience, to make them want to see more.
- Radio adverts and print adverts link to each other as well as the documentary to create campaign.

Voiceover Script

The script of our voiceover had to be carefully done to ensure that all the correct information was required and would link the different areas. however, the timing of each different clip was also essential in making sure everything would fit. The voice-over in many ways adds to the tone of the documentary and so it was important in making sure that Mr Bottom used a relaxed but not informal tone.

"In recent difficult financial times, 63% of people have had to give up their holiday abroad and seek other means, such as fake tanning and sun beds, to get that summer glow.

From sun beds to spray on, people have started to tan at work, home, and now even in the gym. So, why is this the case?

With a public split of what looks good, the debate between perfectly pale or brown and bronzed still stands.

But what is the influence tanned celebrities have on the public, and why do people need to look like their idols? "

Editing of Documentary

As we our creating oru dcoumentary on Premier Pro, this is where all our editing takes place. We can split shots, alter their tempo, add sound effects etc, this will help add a professional touch to our documentary.

Edit Decision List

This is our edit decision list, we wrote down exactly what changes we made to each of the shots that we took.

Tap Log Sheet

Our tape log sheet shows a list of all the shots we took, their lengths and whether we thought they were sucessful or not. If they were not, they were re-filmed.

Filming Cutaways of Glo Sun Rooms

After watching through our documentary parts, we realised that our interview with Vicki did not have enough mise-en-scene. So today I went to Glo Sun Rooms to film walking in, however to an accident the previous night the shop was closed. So I improvised by filming the sign. I panned across so that the viewer would be able to understand what 'Glo' is.

Interview with Lana Quilty

This morning we filmed our interview with Lana Quilty, who tans when she is going on a night out. We filmed this in the common room of our college where she sits with her friends. Due to lack of time, it was essential that this take went perfectly.
We asked her the questions:

Filming Voxpops - Retake

Today during our lunch and frees, we travelled to our local supermarket Asda. After discussing our work with the manager of Asda, he agreed to let us film voxpops for an hour just outside the entrance of their store on the understanding that we would not be of bother to the customers.

This was a lot more successful than our last two attempts, and we got all the footage we required asking these questions:
1) Do you tan and if so why?
2) Which do you prefer? (Showing them two images of Nicola Roberts. One pale and the other tanned)

Interview with Sarah Fenlon - Retake

Today we went to Jan's Barbers, where Sarah Fenlon works. We changed the positioning and palcement of Sarah, so that it is more obvious what her occupation is.It was also slightly brighter.
The problems with the first interview were the lighting and the wording of the answers. So upon arrival, I spoke to Sarah and asked if she could reword the question within her answer. Whilst filming, whenever the question was not answered correctly we made sure that we stopped and politely asked if we could re-do the question and alter the beginning of the answer.

The questions we asked Sarah were:
1. Do you tan yourself? If, so how?
2. Would you ever use sun beds? Why/Why not?
3. Do you know the risks of UV tanning?
4. Has your awareness and opinions of sun beds changed since your dad’s illness was diagnosed?
5. What advice would you give to sun bed users?

Filming our Title Sequence - Retake 3

In today's lesson we simply did the same as we did yesterday. We used liquid latex to stencil the letters and then peeled it off after it had dried. After watching this back on the computer, it looked much better and the word 'Tantalising'. We decided that this one suited and that it was the one we would use as part of our title sequence.