Thursday, 1 December 2011

Print Advert Planning

Slogan: How far would you glow?
Scheduling: Monday 5th December at 8:30 pm
Logo: Channel 4, positioned to the right

Main image ideas:
1. Four different people with different skin colours, going down in gradient.
2. Mixing two faces, one being pale and the other being tanned.
3. Mixing one person face, having some strips tanned and the rest pale.
4. Using one face, splitting it in four and having them increase in tan gradually.

To help decide we created a few mock-ups to see which loked most professional at the same time as giving an overview of the documentary:

We decided to go with our fourth idea which when designed on Photoshop should be set out as in the draft:

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