Our documentary and ancillary texts use the codes and conventions, at the start of the project we ensured that we were well aware of what these were for each media product. As we wanted our products to be professional we did not challenge the conventions.
I created a prezi to display the codes and convention used on the print advert and the radio trailer:
Throughout the production of our three products, we used many different technologies to construct and research, to plan and to evaluate.
The research was mainly done using the internet, search engines such as Google were of great help in finding a variety of content ideas. Software such as Microsoft Word and Excel were also helpful in our research as we created questionnaires.
The construction of our products were mainly done on Photoshop and Premiere Pro.
I used a variety of technologies to evaluate my project, I used the Microsoft package as well as online presentation sites. I also created my own movies with Windows Movie Maker.
The audio below explains how I used technologies to evaluate the project:
We took a selection of images to choose from for the main image of our print advert:
Whilst editing and producing our print advert, we took screen grabs to show what we had done:
After we had sectioned her face into four, we changed the gamma and the exposure to give her face different shades.
We then hid the main image so we could make the background. We changed the layer style to make it look like the UV rays off a sun bed.
To add a glow around the girl in the main , we simply added a glow effect around her. This links with the topic of our documentary and also our slogan.
Using the text tool, we added the slogan, title, date and time of the showing. WE changed the slogan so that the font was larger than the rest as this is conventional.
A new layer was made and the image of the Channel 4 logo was placed to the side.
Slogan: How far would you glow? Scheduling: Monday 5th December at 8:30 pm Logo: Channel 4, positioned to the right
Main image ideas:
1. Four different people with different skin colours, going down in gradient.
2. Mixing two faces, one being pale and the other being tanned.
3. Mixing one person face, having some strips tanned and the rest pale.
4. Using one face, splitting it in four and having them increase in tan gradually.
To help decide we created a few mock-ups to see which loked most professional at the same time as giving an overview of the documentary:
We decided to go with our fourth idea which when designed on Photoshop should be set out as in the draft:
In our lesson today, we discussed in groups the possible codes and conventions of print adverts. We then developed a set:
- Main image is strong and anchors the narrative.
- The central image sums up the narrative.
- The Channel 4 logo is always on the right hand side and is also 3D.
- The colours use are the same on the text and the image.
- There are 3 main colours used: black, red and white.
- The title always has a block around it.
- The schedule is also placed with the title, and sometimes have a positioning statement.
- Such adverts are published more in lower class newspapers.
- Adverts can be both landscape or portrait.
- Text is kept to a minimum to avoid boredom.
- They have catchy slogans that link to thew documentary.
- The advert as a whole shows an insight of what the documentary is about.