Thursday, 24 November 2011

Codes and Conventions of Radio Adverts

Today we listened to four different radio adverts adverts and discussed their features in our groups. We then came together as a class to discuss the features and developed a set of codes and conventions which are:
- The music bed relates to the topic.
- Backing music should not take the attention away from the voice over.
- Extracts of the documentary being advertised can be used in the adverts.
- Sound effects link to narrative.
- Narrator and voice over are used.
- Voice over used is the same as the one used in the documentary.
- Voice overs inter-cut throughout the advert and give a hint of what the documentary is about.
- The advert lasts between 30 to 40 seconds.
- The beginning must be clear and exciting to grab audience's attention.
- Ending of advert is always the scheduling and is in a different voice.
- Advert is to intrigue audience, to make them want to see more.
- Radio adverts and print adverts link to each other as well as the documentary to create campaign.

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