Codes and Conventions of Print Adverts

In our lesson today, we discussed in groups the possible codes and conventions of print adverts. We then developed a set:
- Main image is strong and anchors the narrative.
- The central image sums up the narrative.
- The Channel 4 logo is always on the right hand side and is also 3D.
- The colours use are the same on the text and the image.
- There are 3 main colours used: black, red and white.
- The title always has a block around it.
- The schedule is also placed with the title, and sometimes have a positioning statement.
- Such adverts are published more in lower class newspapers.
- Adverts can be both landscape or portrait.
- Text is kept to a minimum to avoid boredom.
- They have catchy slogans that link to thew documentary.
- The advert as a whole shows an insight of what the documentary is about.

Editing Radio Trailer

To edit our trailer, we used Premier Pro. We combined a music bed, parts of documentary and also recorded a script for ou trailer. The main focus whilst editing our radio trailer was to ensure that the volume of each section suited the tone.

Radio Advert Script

Music Bed: What Makes You Beautiful (instrumental)
Voiceover: Mr Bottom
Key:

(.) – Short pause

(1.0) – Longer Pause
_____ - Emphasis

“How far would you go for that bronzed body?

Mrs Battle: Your value is in your looks, and celebrities look good

“With an average of 35 Million holidays means people are browner for longer”

Vicki: Famous people have all got brown golden skin and they see that as a fashion

“But with holiday prices on the rise again, people are turning to other methods to achieve the perfect celeb tan (.)

Vox Pops: “I prefer the pale one, it looks more natural...the brown one where she’s got some colour in her face”

“Between salons and self tan (.) even your average person can glow like a celeb”

Lana: You never really see them pale; they all have good glamorous tans.

“A journey into the world of tanning (1.0) and how important it’s become (.)”

“How far would you glow?”

“Tantalising (1.0) Monday 5^th December (.) 8:30 (.) Channel 4”

Codes and Conventions of Radio Adverts

Today we listened to four different radio adverts adverts and discussed their features in our groups. We then came together as a class to discuss the features and developed a set of codes and conventions which are:
- The music bed relates to the topic.
- Backing music should not take the attention away from the voice over.
- Extracts of the documentary being advertised can be used in the adverts.
- Sound effects link to narrative.
- Narrator and voice over are used.
- Voice over used is the same as the one used in the documentary.
- Voice overs inter-cut throughout the advert and give a hint of what the documentary is about.
- The advert lasts between 30 to 40 seconds.
- The beginning must be clear and exciting to grab audience's attention.
- Ending of advert is always the scheduling and is in a different voice.
- Advert is to intrigue audience, to make them want to see more.
- Radio adverts and print adverts link to each other as well as the documentary to create campaign.

Voiceover Script

The script of our voiceover had to be carefully done to ensure that all the correct information was required and would link the different areas. however, the timing of each different clip was also essential in making sure everything would fit. The voice-over in many ways adds to the tone of the documentary and so it was important in making sure that Mr Bottom used a relaxed but not informal tone.

"In recent difficult financial times, 63% of people have had to give up their holiday abroad and seek other means, such as fake tanning and sun beds, to get that summer glow.

From sun beds to spray on, people have started to tan at work, home, and now even in the gym. So, why is this the case?

With a public split of what looks good, the debate between perfectly pale or brown and bronzed still stands.

But what is the influence tanned celebrities have on the public, and why do people need to look like their idols? "

Editing of Documentary

As we our creating oru dcoumentary on Premier Pro, this is where all our editing takes place. We can split shots, alter their tempo, add sound effects etc, this will help add a professional touch to our documentary.

Edit Decision List

This is our edit decision list, we wrote down exactly what changes we made to each of the shots that we took.